THE TYPES OF COPYWRITTING
Written By :
Group 2 Class of 1SA04
1. Arya Pratama Rezanova 11619080
2. Karina Santoso 17619495
3. Mendi Agustiani 13619668
4. Radiza Putra Perdana 17619458
5. Rania Aamelia Dekri 15619312
6. Reffi Ramadhan 15619382
7. Syahnas Aulia 16619013
ENGLISH LITERATURE MAJOR
THE FACULTY OF LITERATURE AND CULTURE
GUNADARMA UNIVERSITY
2019
THE TYPES OF COPYWRITTING
• Online Advertisements
• Email Advertisements
• Television Advertisements
1. Coca-Cola - #TASTE THE FEELING
2. SNICKERS - #EATASNICKERS
3. HYUNDAI - #HyundaiSuperBowl
• Radio Commercial Script Advertisements
1) Honda ‘CRV Black Edition’
Agency: Radio Clyde Creative
Creative: Graeme McKellar
Sound engineer: Stewart Grieve, Radio Clyde
Script:
VO: (slow and deep) Want a sneak peek of the new Honda CRV Black Edition? Close your eyes…
(Very long pause)
The Honda CRV Black Edition. All the power of an SUV. All the clever thinking of a Honda. All in black.
See it for yourself, at Henry’s Honda, Crossmyloof, Glasgow.
2) McDonald’s ‘Driver’
Agency: Leo Burnett
Creatives: Graham Lakeland, Richard Robinson
Producer: Adam Furman
Sound engineer: Dan Beckwith, Factory
Script:
Male driver: The roads have emptied. Only us left. Kids sleeping in back. Cat’s eyes shine bright. White lines roll by. The rhythm of the street lights. Radio hums quietly. Rain starts. Hypnotic wipers. Pull in. Hot latte and apple pie. Ease back into the darkness.
VO: Over 600 McDonald’s open 24 hours. We are awake.
SFX: Five-note McDonald’s sting.
3) Dove “Self-Conscious”
Agency: Ogilvy & Mather London
Creatives: Simon Lotze, Miguel Nunes
Producers: Victoria Smith, Sarah Hall
Sound engineer: David Gritzman, Gramercy Park and H&O
Script:
VO: The more someone makes you think about your body, the harder it becomes to ignore.
Your tongue, for example. Usually, you hardly notice it’s there. But when I mention it, you can feel your tongue bumping against your lower front teeth. The tip’s just resting on them.
You notice your tongue feels just a little too long for your mouth. And you notice it never really lies still. You move it about constantly, without thinking about it. Backwards and forwards. And from side to side. Suddenly, it feels strangely wet and heavy in your mouth, doesn’t it?
A few seconds ago, you hardly noticed your tongue. But just one message ensured you can’t stop thinking about it. Now imagine the hundreds of messages girls are exposed to every day, subtly changing the way they think about their bodies.
See how you can help at selfesteem.dove.co.uk. Dove. Be your beautiful self.
• Jingle Advertisements
1. Maybelline: “Maybe she’s born with it. Maybe it’s Maybelline.”
2. Red Bull: “Red Bull gives you wings.”
3. McDonald’s: “I’m lovin’ it.”
• Press Release Advertisements
• Billboards Advertisements
• Brochures / Catalogues / Leaflets Advertisement
• Social Media Post Advertisements
